How to Do an Effective SEO Audit of Your Website.

Apr 23, 2014

As Google becomes stricter with its penalties on everything from obvious link spamming to having too high of a ratio of ads to content, getting a high quality website SEO audit has never been more of a business necessity than it is now.

Site audits are basically a complete examination of a website. This is very important for any website as we can identify challenging areas that need improvement so you can create an action plan to correct them and stop getting penalized by Google. Secondly, a high-quality SEO audit will keep your website up-to-date with the latest developments in search engine marketing and put you on top of the competition.

What exactly is a Site Audit?

Before we start an SEO campaign for any website we need to perform an effective SEO audit to create healthy SEO plan for that particular business website. The process allows us to identify the weak and strong areas of the website so that we know what needs improving to fit in line with Google standards. Gone are the days when one could just start throwing backlinks onto every available forum site. The process is a lot more complicated and intricate and when done in the right way any business can see their rankings soar.

What are the different types of an SEO Audit?

There are many types of different actions we need to perform before we can execute an SEO campaign. The most common types of site audits related to SEO needs are as follows:

General Website Health Audit: We have to check the health of the website and that the statistics in the SEO Website Report provides search engine information on the website including: Domain Age, Domain IP, Domain Google Page Rank, Alexa Rank, Pages indexed in Google, Pages indexed in Yahoo!, Pages indexed in Bing, Domain Google Popularity, Domain Yahoo! Popularity etc. internal link structures, anchor text, site architecture, External links tha link to your site, value, acquisition patterns, and anchor text. Just for starters!

Social Media Presence: We have to check and analyze the complete social media presence of the website. If the website is highly popular it means the site is user-friendly and offers high quality content. Moreover high popularity means more visitors will engage with the website.

Google Page Rank Information: Page rank is just numeric information (from 0 to 10) which tells us how important the website is to search engines. Page Rank completely depends on the content of the website. Quality content, not quantity, will deliver good page rankings for the website.

Competitive Site Audits: Website competitive analysis is important and helps us estimate the ranking and traffic of competitors’ websites and will give an indication as to which keywords they are ranking for. By working out their estimated traffic we can plan a suitbale SEO strategy to make your site competitive.

Conversion Optimization SEO Audit: Analyze conversion issues, which can be onsite or technical.

Negative SEO or Attacked Site Audits: This audit is important when we want to go for complete white hat SEO techniques (recommended!) and we need to analyze whether the website is getting attacked with any negative SEO effects.

Penalty and Recovery Audits: We have to analyze declines in site metrics and when a site is known to have been algorithmically or manually penalized.

Content Analysis: The content of your web pages is one of the most important factors in making your website highly valued both by its visitors and by search engines. This part of the search engine audit report provides an analysis of important content-related factors of your website.

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