When a browser loads one page of your website it is called one page view. If a user refreshes or reloads the same webpage again it will be counted as another page view for that page. When a user navigates to a different page on your website it is counted as a new page view.

So page views stats is the total number of pages viewed and the repeated views of a single page.

Page view statics is important for you to understand how popular or unpopular your page is. And you can use this statistics to improve your pages or your content.

If some pages are getting more attention than others then this could be very useful to your business to understand what people are interested in most about the services or products you offer. It is worth checking these statistics weekly; it does not take long and will keep you well informed.