A very big THANK YOU to the whole team at UKWebFast, especially Susie, for holding up the fort whilst Laura and I went on a very welcomed and long awaited holiday! Not easy finding the time to get away and switch off when running a business but thanks to a really strong and competent team we were able to sneak away for 2 weeks to Panama.

If you have never been I strongly recommend it…a truly stunning country with loads to do. Highlight of the holiday were the San Blas islands where there wasn’t even any electricity let along an internet connection!!

 

Back to work and trying to ignore all the amazing sport on the TV at the moment!

 

We are pleased to officially introduce you to the newest member of our team.

Diana joined us last week as our Senior SEO Executive. She brings over three years of experience working with the integration of online marketing and social media marketing. She has worked with a variety of clients from venture capital firms to start ups providing online marketing services and helpful guidance.

She has a great deal to contribute to our understanding of the practice of search engine optimization and social media marketing and we are very excited about her joining our Cheltenham team. Welcome!

Possessing a genuine passion for great online marketing we are looking forward to Diana putting her expertise and skills to great use here at UkWebFast and actively raising the profiles of all our customer’s businesses.

Exciting times for the whole team at UKWebFast.

If you have a question and you want an answer fast what do you do? Like me you would probably type it into Google and click on one of the first sites you see that looks relevant to your query. These days everyone is searching services and products online and if your business isn’t there you are seriously missing out on a huge number of opportunities.

There are several goals that that your online presence can fulfill:

1)      Flexible Advertisement: Keeping an online presence is a lot cheaper than print advertisement. You can easily make amendments as it’s very flexible.

2)      Present your brand & win trust: Make it easy to represent your services and tell customers about yourself. It helps to win trust and confidence from your customers.

3)      Market expansion: Easy market expansion to geographical territories. Your service and sales person can do a lot more with the power of the internet at their finger tips.

4)      Internet is the Most popular tool among people: Everyone these days uses the internet either on a PC or their mobile Phone.

5)      People can reach you anytime: People can visit your services 24/7. No more turning customers away when it’s time to close shop or a public holiday, you can always tell them to visit your website for the information they are looking for.

6)      Convenient to your customers: To people it’s more convenient to search anything online than drive somewhere to find information on what they are looking for. People can visit your website in their own time and privacy.

7)      Opens the door to market research: You can easily do market research with online polls to understand what your customers like. This helps to improve your business.

UKWebFast has a rich portfolio and employs proven techniques to provide you with a unique online presence to make your business succeed. Please visit ukwebfast.co.uk for more information on our services and feel free to give us a call anytime.

Hello readers! Create your first webpage with simple text editor Notepad.

Open up your notepad and type into it this:

My First Heading

My first paragraph.

Save as index.html or any name (but with .html extension) to your desktop and then go to the desktop and double click the file to open it in the web browser.

Your first web page is ready!

Now a quick introduction to the tags used above.

All the web pages go between the starting html() and the closing html(

Body tags ( )  forms the body of the web page.

Headings go between

tags.

stands for a paragraph tag.

Try changing the text in

and

tags. Save the file and refresh the browser and then you can view the changes there.

Looks easy doesn’t it!?

 What are keywords?

A keyword is a website page topic or the name of a service – the more often a keyword is used by searchers and websites the higher the competition. Keywords tend to be anything from 1 to 5 word phrases that potential clients type into Google to find your website. For example we at UKWebFast target phrases such as “Mobile Web Design”.

Where can I find keywords?

Google offer  to test and search for keywords. This tool is a worldwide standard and can help you to choose keywords for your business.Here you can collect ideas on which keywords you can concentrate your attention. If you are unsure or would just like some advice then please do get in touch as we would be more than happy to help.

How does a keyword tool work?

When you type in a phrase, website name or any word, it will list all similar words with a count that represents its global monthly searches and also local monthly searches. There is also a column which shows the competition for the keyword or phrase.

How do keywords help?

Using keywords help people find your business online. A good place to start is by using strong keywords in website titles and page names. Even if you haven’t had your website built yet thinking about what keywords you might target is always a good idea.

What to avoid?

Overuse of a keyword on a webpage is called keyword stuffing. If a keyword is used in a title then try to avoid repeating it in the descriptive text. Search engines will flag pages as spam where they find the use of keywords in too many places. This stops website owners creating hidden pages filled with just keywords.

Check the rank of keywords on your SEO campaign

http://cuterank.net/  is a very useful tool to check how your keywords are being ranked so that you can track your progress.

If you are looking for SEO in Cheltenham or Gloucestershire then please do contact us today. UKWebFast can help your website move from page 30 to page 1 in just a few months dramatically improving traffic to your site.

 

As most people use their Smartphone to browse the mobile web, we are frequently asked for advice by potential clients on whether to go for an App or a mobile website.

Well when it comes to deciding whether to build a native app or a mobile website, the most appropriate choice really depends on your end goals. If you are developing an interactive game an app is probably going to be your best option. But if your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go. In some cases you may decide you need both a mobile website and a mobile app, but it’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place.

Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser.

Advantages of a Mobile Website over an App:

1) Mobile Websites Are Instantly Available
A mobile website is instantly accessible to users via a browser across a wide range of devices (iPhone, Android, BlackBerry, etc). Apps on the other hand require the user to first download and install the app from an app marketplace before the content or application can be viewed – a significant barrier between initial engagement and action/conversion.

2) Mobile Websites Reaches A Larger Audience
A single mobile website can reach users across many different types of mobile devices, whereas native apps require a separate version to be developed for each type of device. Furthermore, mobile website URLs are easily integrated within other mobile technologies such as SMS, QR Codes and near field communication (NFC).

3) Mobile Websites Can Be Updated Instantly
A mobile website is much more dynamic than an app in terms of pure flexibility to update content. If you want to change the design or content of a mobile website you simply publish the edit once and the changes are immediately visible; updating an app on the other hand requires the updates to be pushed to users, which then must be downloaded in order to update the app on each type of device.

4) Shareability – Mobile Websites Can be Shared Easily by Publishers And Between Users
Mobile website URLs are easily shared between users via a simple link (e.g. within an email or text message, Facebook or Twitter post). Publishers can easily direct users to a mobile website from a blog or website, or even in print. An app simply cannot be shared in this fashion.

5) LifeCycle – Mobile Websites Can’t Be Deleted
The average shelf-life of an app is pretty short, less than 30 days according to some research, so unless your app is something truly unique and/or useful (ideally both), it’s questionable how long it will last on a user’s device. Mobile websites on the other hand are always available for users to return to them.

6) A Mobile Website Can Replace an App!
Just like a standard website, mobile websites can be developed as database-driven web applications that act very much like native apps. A mobile web application can be a practical alternative to native app development.

7) Time and Cost – Mobile Websites Are Easier And Less Expensive
Last but certainly not least, mobile website development is considerably more time and cost-effective than development of a native app, especially if you need to have a presence on different platforms (requiring development of multiple apps).

When Does an App Make Sense?

1) Interactivity/Gaming – for interactive games (think Angry Birds) an app is almost always going to be your best choice, at least for the foreseeable future.

2) Regular Usage/Personalisation – If your target users are going to be using your app in a personalised fashion on a regular basis (think EverNote) then an app provides a great way to do that.

3) Complex Calculations or Reporting – If you need something that will take data and allow you to manipulate it with complex calculations, charts or reports (think banking or investment) an app will help you do that very effectively.

4) No connection Required – If you need to provide offline access to content or perform functions without a network/wireless connection then an app makes sense.

In Conclusion

As long as mobile remains a relatively new frontier, the “app vs web” question will remain a very real consideration for organisations seeking to establish a mobile presence. If your mobile goals are primarily marketing-driven, or if your aim is to deliver content and establish a broad mobile presence that can be easily shared between users and found on search engines, then the a mobile website is the logical choice. On the other hand, if your goal is interactive engagement with users, or to provide an application that needs to work more like a computer program than a website, then an app is probably going to be required.
Please feel free to contact the team at UKWebFast if you would like input on whether an app or a mobile website might be the right fit for your organization’s needs. We will genuinely give you an honest answer and if it is an app you need we will point you in the right direction.