Beyond designing a beautiful functioning website, it is highly important that your site should be SEO (search engine optimization) friendly so that you can reap all the benefits of an online presence.
SEO is a method of improving the visibility of a website in search engines through organic search results and is now a viable online marketing tool for a lot of businesses.
UKWebFast builds your website so it is SEO friendly from the very start to give you an advantage over non SEO-friendly websites. This will help you get good rankings.
A good place to start in making your website SEO-friendly is the use of keywords to help your target market find you. After choosing the right keywords (we can help with this) it is important to place these words in the right place. A few examples:
a) Website Slogan
b) Navigation within your website
c) Page headings and sub headings in bold text
d) Bullet points in the right places
e) Alternative text if images take too long to load
f) Internal Links
g) Footer Links
h) URL’s – the names of your individual pages in the URL
i) File/Folder Names
Website Images: Images also play an important role in SEO. The size is important and you should cater to the mobile audience who may have a slower internet connection – large images take longer to load. Naming your images using descriptive words is a good opportunity to have them found in Google images searches. For instance the name “1234.jpg” is not going to be as successful as “latestcentury-woodwork.jpg” when someone is looking for design inspiration.
URL’s and File Names: Having a SEO-friendly URL means search engines can quickly identify what a page is about. A good tactic is to include keywords in the URL to increase search engine visibility. An example of a not too friendly URL might be:
http://www.websitestore.com/products/item1?=20193
A better, more descriptive URL would be:
http://www.websitestore.com/home/furniture/sofa
As you can see, the second option has a better selection of rich keywords, which will help the search engine in their efforts to index you.
Social Media: Get social media and share these icons on your website. The process of visitors sharing links within their own network can result in a large number of inbound links. Link building is very helpful in website ranking. You can get started by joining Facebook, Twitter, Linkedln and Pinterest.
In conclusion having your website built in a SEO-friendly mannor from the very start will give you a solid foundation in your goal to get first place in search engines. If you put the right foot forward first then everything else will fall into place along the way.
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