Search Engine Marketing, otherwise known as SEM, is a process of gaining traffic by purchasing ads on search engines such as Google, Yahoo and Bing. It is also referred to as pay per click (PPC) marketing.
At UKWebFast we predominantly work with Google due to the high exposure they can offer a business. The amount you can invest into PPC is dependent on how many clicks you are receiving and what daily, weekly or monthly budget you set. For many businesses a combination of SEO and PPC will be their most powerful marketing tool.
How SEM/PPC works for your business?
Just as with SEO, SEM involves keyword research to determine the best phrases and words to use when linking to your website. However, in contrast with SEO, SEM has an instant effect on getting traffic to your website; this is truly the instant gratification model. On the flip side it can be more costly than an SEO campaign so finding the right medium is essential. Our PPC team of experts in cardiff, who have years of experience can help you with this and together we can find the right solutions for you and your business.
We do not have any standard packages within SEM and PPC, every campaign is unique with varying factors that need to be considered. To know more about how we could help your business grow please do get in touch for a chat. We offer friendly and easy to understand advice.