How Google finds your website? – UKWebFast

The website ranking in search engines work very similar to how children grow up. First they crawl then they walk and then they begin to run. Similarly when we start SEO in the first month Google start crawling a website.

Googlebot is one of main crawlers Google use. These crawlers visit websites and computer programs decide how often they will return to a website based on many factors such as PageRank, links to a page etc. Any number of factors can affect the crawl frequency of website.

A crawler is also sometimes called a spider or a robot. Just like how a spider crawls its web to inspect and maintain it, Google crawls the World Wide Web (www).

Why Google needs to crawl?

If we wanted to search for a lost or misplaced file on our own computer then we would use our file searcher to find it. This search tool crawls your computer to find the relevant file. Similarly Google needs to crawl through billions of web files on millions of different servers to find websites to index content and keywords that are relevant to your Google search.

The process of crawling

The process of crawling collects pages from the web to generate a structure or a file a bit like the index at the end of a book.

If we want our website to be listed in this index file then we must attract these crawlers to our webpages by using the correct keywords and phrases.

How Google starts crawling?

It starts with what is called “seed urls” like ukwebfast.com, cisco.com, mit.org etc

These are called authoritative seed urls. Google will find all internal links under this main url and put them in a queue.

It will then fetch each particular page/link in the queue finding internal links in that particular page and add them back to the main queue.

This is done through the links on the pages and the Sitemap.xml file.

In layman terms the easier your website is to navigate the easier Google can crawl your website and find the relative links and phrases to help push you higher up the queue. The eventual aim is to be at the top of the queue – page one of Google!

What spiders do when they crawl?

When spiders visit a website they read content and meta tags and find internal links and urls. It is important to use unique and original content, which is updated regularly to get their attention.

Conclusion:

In the first month of your SEO campaign with UKWebfast we get Google to crawl your website by adding a few links and key word phrases. The next step is to have your website walking about and we do this by making you look more established in the eyes of Google with regular content updates, link building and white collar SEO tactics.

Then finally your website will begin to run and will get to the top of Google. The plan is to keep it running so no one can knock you off the top spot!

web design cardiff Archives – UKWebFast

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mobile website Archives – UKWebFast

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The changing world of SEO. How can it benefit you and your business?

A key decision for online businesses today surrounds the various approaches to marketing their product or brand online. For some, paid advertising through services such as Googles pay-per-click (PPC) campaign work well in presenting their service to a specific targeted audience. For others, free marketing methods such as search engine optimisation (SEO) provide a great way to rank their website organically on Google. In truth, most successful marketing campaigns will focus at least some of their efforts on each of these strategies, with the dominant or favored route largely being determined by the type of business in question and their own specific requirements.

SEO provides websites with the opportunity to enhance their exposure by climbing the rankings on a search engine, increasing the likelihood of a customer firstly noticing their site and then hopefully entering it too. Around 70-80% of search engine users totally ignore the paid links, choosing instead to select from the organic links available. So, provided you don’t wish to pay for a position boost, SEO is something you should consider both understanding and possibly implementing into your current marketing strategy.

The dawn of web ‘crawlers’ in the early 90’s allowed search engines to gather vast amounts of information on millions of web pages across the internet, completely changing the way search engines were used. During these early days (Google didn’t exist- can you imagine!) there was a strong focus on ‘beating’ the algorithms used by search engines to rank pages- for example by spamming a page with irrelevant key words- leading to irrelevant search results and the realisation by search engine providers that their businesses relied on relevant results in order to keep customers coming back for more. Relevance was critical.

The arrival of Google in ’98 changed the way the game was played. One of their great triumphs (along with their simplistic, user friendly design) was the decision to take away some of the powers of these manipulative webmasters, implementing the use of off-page factors through the launch of PageRank. This meant that the ranking a website attained was no longer totally in the hands of the people building the websites.

In the years that followed webmasters developed various other ‘naughty’ tactics, each of which being met with a harsh response from Google. By 2004 search engines generally relied on large numbers of now undisclosed factors to rank websites, making it far more difficult to manipulate a pages presence using traditional ‘black-hat’ methods.

Since then, Google have introduced further systems to control how they want websites to improve their rankings. In 2011, the introduction of PANDA penalised sites with low quality content. Previously, copying and pasting large amounts of text from another site would allow a webmaster to pinch all their keywords, allowing them to quickly boost their presence- this was the kind of thing PANDA was set up to target. Other systems, such as PENGUIN set up in 2012, punished websites building low quality links.

These changes have revolutionised the world of SEO. It now involves focusing on a wide range of areas to boost a websites rankings- the complex technical aspects now have to be coupled with creating a website valuable to visitors with useful, unique content as well as a clear strategy and communication method to build trust with customers. All these factors must be considered to reach the dizzy heights of the 1st page of a Google search!

How can SEO help your business?

Being ranked higher on a search engine naturally leads to increased chances of your site being clicked upon- how many of you take the time to search the 2nd, 3rd or 4th pages of a Google search when looking for a product or service?

But remember relevance plays a key role too. Using relevant key words among other methods means not only are you increasing your presence, but hopefully pushing your site to specific, useful audiences who are therefore far more likely to enter your site and benefit from what you are offering.

The way you create, edit and maintain your website is very important. Regularly updating text or images, or writing a weekly blog will keep the crawlers visiting your site more often leading to improved ranking position.

Bear in mind, Google provides you with a rare opportunity for some free advertising and traffic through your site. With an average of nearly 6 billion daily searches in 2013, there are likely to be more than a few customers waiting to stumble across your perfectly optimised website…

September 2013 – UKWebFast

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Website Design Cardiff – Server Hosting – What is to know?

Server hosting is a space where your website lives on the internet. Websites and web pages are made up of files and folders like those on your PC and these files and folders collectively make up your website. Your website host provides you space on their server in a data center where you can upload your files and folders to.

Why we need to keep files on a web server?

As a website owner we want people to be able to access our site whenever they wish. Therefore we need our website to have 24/7 access to the internet and the connection needs to be very powerful to handle all the traffic you are hopefully getting! Such a powerful internet connection is something most companies cannot afford to have at home.

About web space and bandwidth

Web space is measured in megabytes. For a very basic website web space starts at 50MB but it can be much more depending on your website requirements.

Bandwidth is the amount of data that your website can transmit to users. Servers need to have good bandwidth so that multiple users can access your website at the same time.

Free Website Hosting: Sometimes companies offer you free web hosting and provide very limited services. Such a service is supported by advertisement. They will most likely ask you to place their ads on your website for promotion of their products.

Virtual dedicated Server Hosting: Having a virtual dedicated server means you get your own space on a much large server. The larger server is virtually split into different severs.

Shared Hosting: In shared hosting the same server space is used for hosting different websites. This is the most cost effective hosting service for small business and basic websites.

Dedicated Web hosting service: Dedicated web hosting is made for large websites. In this case you will have full control on your server and hosting.

Choosing right hosting company

Your Web hosting company should be reliable for your own reputation so that you don’t make a bad impression on your clients or you are going to lose sales when your server is down.

Also before going for a company please ensure your hosting company provides 24*7 supports and an easy functional control panel.

Many Website hosting companies also provide other value added services as well like registration of domain names and facility of e-mail services. Most of the companies provide 1-10 email addresses for budget packages and higher end packages can get a higher number of email addresses.

If you want to know more and compare prices for the different hosting packages then please have a look at the UKWebFast pricing page.

June 2013 – UKWebFast

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UKWebfast is a Cheltenham based company who excel in website design, development and internet marketing – SEO. We are very competitive at