How to Do an Effective SEO Audit of Your Website. – UKWebFast

As Google becomes stricter with its penalties on everything from obvious link spamming to having too high of a ratio of ads to content, getting a high quality website SEO audit has never been more of a business necessity than it is now.

Site audits are basically a complete examination of a website. This is very important for any website as we can identify challenging areas that need improvement so you can create an action plan to correct them and stop getting penalized by Google. Secondly, a high-quality SEO audit will keep your website up-to-date with the latest developments in search engine marketing and put you on top of the competition.

What exactly is a Site Audit?

Before we start an SEO campaign for any website we need to perform an effective SEO audit to create healthy SEO plan for that particular business website. The process allows us to identify the weak and strong areas of the website so that we know what needs improving to fit in line with Google standards. Gone are the days when one could just start throwing backlinks onto every available forum site. The process is a lot more complicated and intricate and when done in the right way any business can see their rankings soar.

What are the different types of an SEO Audit?

There are many types of different actions we need to perform before we can execute an SEO campaign. The most common types of site audits related to SEO needs are as follows:

General Website Health Audit: We have to check the health of the website and that the statistics in the SEO Website Report provides search engine information on the website including: Domain Age, Domain IP, Domain Google Page Rank, Alexa Rank, Pages indexed in Google, Pages indexed in Yahoo!, Pages indexed in Bing, Domain Google Popularity, Domain Yahoo! Popularity etc. internal link structures, anchor text, site architecture, External links tha link to your site, value, acquisition patterns, and anchor text. Just for starters!

Social Media Presence: We have to check and analyze the complete social media presence of the website. If the website is highly popular it means the site is user-friendly and offers high quality content. Moreover high popularity means more visitors will engage with the website.

Google Page Rank Information: Page rank is just numeric information (from 0 to 10) which tells us how important the website is to search engines. Page Rank completely depends on the content of the website. Quality content, not quantity, will deliver good page rankings for the website.

Competitive Site Audits: Website competitive analysis is important and helps us estimate the ranking and traffic of competitors’ websites and will give an indication as to which keywords they are ranking for. By working out their estimated traffic we can plan a suitbale SEO strategy to make your site competitive.

Conversion Optimization SEO Audit: Analyze conversion issues, which can be onsite or technical.

Negative SEO or Attacked Site Audits: This audit is important when we want to go for complete white hat SEO techniques (recommended!) and we need to analyze whether the website is getting attacked with any negative SEO effects.

Penalty and Recovery Audits: We have to analyze declines in site metrics and when a site is known to have been algorithmically or manually penalized.

Content Analysis: The content of your web pages is one of the most important factors in making your website highly valued both by its visitors and by search engines. This part of the search engine audit report provides an analysis of important content-related factors of your website.

Why you should use live chat on your website?

Live Chat is used by 1000’s of websites and can be a very important tool for converting prospectus customers and to provide online support. Read how it can help your business:

 1. Stop people leaving your website: Find out the page with high exist rate from your website’s Google analytics and add a live chat option there to engage people.This will reduce the bounce rate.

2. Increases your conversion rate to get new customers and a reliable 24*7 online support facility for your existing customers. This could be about any issues they are facing or if they want to get in touch for any support to use your products.

3. It will speed up the process of how customers reach you and also help you get instant feedback on what customers like and do not like about your services and products.

4. There are few and easy to install solutions to add a live chat plug-in to your website. A few we like are Olark, live chat and Zopim.

It really is a simple tool that can deliver some big wins for your business. And using it with a responsive mobile website means that live chat/support will be available on all devices i.e. iPhones, iPads and Laptops.

Do you use live chat? What are your experiences with live chat and how has it helped your business? Please share your comments below.

UKWebFast Blog | Mobile Website Design London, Seo Company Bristol

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A key decision for online businesses today surrounds the various approaches to marketing their product or brand online. For some, paid advertising

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As Google becomes stricter with its penalties on everything from obvious link spamming to having too high of a ratio of ads

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1. RWD- RWD stands for responsive web design. In laymen’s terms your one website will fit and function as you desire on

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We are finding that many of our new clients are not businesses looking to optimise their website for online marketing but businesses

There are many different solutions for generating and locating your next lead. Radio and TV advertising are very popular with companies who

Tablets are now the fastest growing technology and the market growing by 65% every year. However, a bad tablet website user experience will

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A Web design company helps you represent your brand to the very large audience of online surfers! Choosing the best web designer

 Everyone wants their website to have good traffic and more visitors. Here we will be offering you few easy steps to boost

Web Design London, Graphic Design, Cheltenham Web Design

We create wonderful websites that seamlessly adapt to the users device

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Our Services

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We recently built a site for Tom Magnus- a freelance filmmaker, cameraman, editor, director, writer and actor! Tom is currently represented by United Agents and his aim for the site was to provide a portfolio for him to display his various works. We wanted to create a fun, easy to navigate feel to the site and of course made it very video heavy!
The job was carried out on WordPress and was built from scratch, meaning a fully custom site for Tom to utilise. A user-friendly content management system allows Tom to update the site as required, and its fully responsive design means perfect viewing across all devices.

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Rosebourne brings a new approach to the UK garden centre market, taking it one step further than what we have seen before. They combine the traditional plant side of the business with the provision of locally produced, fresh produce; high quality waitress served local food and unique gift ideas for the family.
The focus of this build was on great imagery and less in the way of heavy content, meaning an appealing and easy to navigate site for the end user. It was carried out on WordPress using a template, was made to be fully responsive across all devices and included a content management system to allow Rosebourne to make all the changes they required.

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Dalietec Energy is a multinational company, possessing a wealth of both expertise and connections aimed at assisting clients in establishing themselves in the rapidly growing African energy market. Set up in 2010, they today trade in crude oil and petroleum products sourced from central Africa on a global scale.
We built a site with the aim of creating a corporate image, in line with their professional reputation and requirements as a global company. Built on WordPress, the site focused on a combination of striking imagery and written text. We also put in place a comprehensive content management system (CMS) to allow changes to be made as required.

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One of our favourite recent builds, Willyfinders provide unique and eye-catching ski and snowboard wear which can make anyone stand out on the mountain! Their affordable and stylish suits really do give them a unique position in the market, and their range of hats and underwear complement the style perfectly.
The website was built starting from a template on WordPress and incorporated an online shop, allowing payment to be taken through the site in a variety of ways. We used the Woo Commerce plug-in and of course made the site fully responsive across all devices.

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You Don’t Say has been set up by Jason and Dan, who bring together 35 years experience in producing award winning earned-media campaigns. Their revolutionary idea provides a new approach to satisfying your clients’ creative requirements, by allowing you to tap into 50 of the world’s best creative directors!
This was a complicated build with a large back end. It was build from the ground up on WordPress and includes a fully responsive design and simple content management system to allow the client to control their own revisions/edits to the website.

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Darwin Strategic Limited is an institutionally held proprietary investment and financing company operating through two distinct segments: Proprietary Investing and Liquidity Finance. The site was completed within 8 working days as to the clients’ requirements.

The site was built using WordPress and we customized our own timeline to act as a news feed. The CMS allows the admin users to update their own contact at will. The client was keen to have a professional and slick feel to the website considering the sort of clients they were dealing with.

Is this the sort of professional presence you are looking for? Get in touch to see how we can help.

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LicenseXchange is an online marketplace for buyers and sellers of used software licenses to meet and trade. The target market being small to medium-sized enterprises and individual retail consumers alike.

This site started off as a theme of which we customized to the clients requirements and we integrated Shopify into the site and have constructed a price comparison within each product allowing consumers to pick and choose whom they wish to buy from and at what price.

Can in touch to see how we can keep your costs low and get you selling online within weeks.

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Enlighteen is an online community for the youth of today to come and discuss and get advice on their varying passions such as art, music and enterprise. The website was built using WordPress and is targeted at 15-19 years olds. We have built and easy to use forum page allowing users to communicate with one another safely.

The forum has a fantastic management system allowing the administrators of Enlighteen to monitor topics and discussions. We have also created an events page giving them the opportunity to sell tickets to social events that they have organised.

Get in touch to see how we can help you.

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de Lucy’s is a Combinations of HTML5, CSS3 and media queries were used to build this site within merely 5 days from start to finish. The site is fully responsive and looks superb on all small and large touch screen devices. Working with clients from all places in the world is not a problem for us. We welcome any enquiries and will do our best to help no matter where you are based. There is always someone in the team who doesn’t mind working nights!

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DeQidesigns is an e-Commerce website running through Shopify which has also adopted Responsive Web Design techniques similar to ours at UKWebFast. The site adapts to all devices and has a fully integrated content management system allowing the client to upload their own products.

We kept the background simple and fresh to let the images jump out. Less is more!

If you are looking to sell online then have a play around here to see how we can help you get your business off the ground.

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The website is HTML, javascript based with Multilanguage options. Simplicity is what the client wanted here with no over the top designs diluting the content.

The website has a worldwide presence with branches in the UK, France and Australia.

Obtaining a lower bounce rate than ever previously achieved the directors at Marketing Punch continue to use our services.

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This website has a simple Framework and a fully integrated Content Management System where our client can upload and change content and prizes as and when they wish, giving them complete control of their business.

OfferX is a business that runs on hits and traffic to the site. Giving away incredible (once in a lifetime) prizes in return for your email address.

With 50,000 hits a month and a very low bounce rate we have done a pretty good job.

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Austin Real Estate Information is a database search based website created to help people find a home in the Austin (USA) area. Having a facility to extensively search by selecting any city in the area, type of neighborhood, size, budget etc. The client wished to be able to contact users whilst on their website so a “Live Chat” function was enabled allowing them to track down who is on their website and contact them directly through the website.

A PHP framework, as per the requirement of the client, with an integrated content management system (CMS) built in for the clients to upload their own content.

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Maunditts Park Farm has five short stay holiday cottages on a working dairy farm in the heart of Wiltshire. There are many attractions in the area and most notably the incredible views. Facilities include a swimming pool, tennis court, sauna, games room and a full size snooker table. It was important that the website was informational as well as doing the location justice to holidaymakers.

A wordpress website built with a user-friendly content management system (CMS) for the client to upload content and update images and up and coming local attractions.

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A property website based in Austin, US. Facility to search properties in the area of Austin and define by type of neighborhood, property type, budgets, beds and how many baths. A website that has excelled with its online presence gaining over 11,000 likes on Facebook and over 3,000 followers on Twitter.

The site was built using a PHP framework as per the requirement of the client and has an integrated content management system (CMS) built in for the client to upload their own content and take charge of their business.

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A fully customizable Framework and a lot of complicated coding required for this very large and unique project! Safari Dating is an online dating website based in London that brings groups of single friends together. Numerous features include extensive profiles, creating events, forming groups for dates, sending messages, winks and an extensive member search system.

The backend features include a CMS blog, image galleries and full access to all information on members and their activity.

With 1000’s of unique visits a month and over 2000 new members our client is super happy with our work and the business is taking off.

Here are three little things that make us special and popular:

Through years of experience we have developed a unique phase system to aid us in completing projects to the clients complete satisfaction.

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View Our Team

UkWebFast is a motivated team of website designers, programmers and graphic designers based in the South West who are on a mission to provide and design the highest quality websites for our clients. The vast majority of our business comes through word of mouth so we are only seen to be as good as our last job. It is crucial that all our clients are not only happy with the websites we deliver but completely satisfied with the customer service that we provide.

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How Google finds your website? – UKWebFast

The website ranking in search engines work very similar to how children grow up. First they crawl then they walk and then they begin to run. Similarly when we start SEO in the first month Google start crawling a website.

Googlebot is one of main crawlers Google use. These crawlers visit websites and computer programs decide how often they will return to a website based on many factors such as PageRank, links to a page etc. Any number of factors can affect the crawl frequency of website.

A crawler is also sometimes called a spider or a robot. Just like how a spider crawls its web to inspect and maintain it, Google crawls the World Wide Web (www).

Why Google needs to crawl?

If we wanted to search for a lost or misplaced file on our own computer then we would use our file searcher to find it. This search tool crawls your computer to find the relevant file. Similarly Google needs to crawl through billions of web files on millions of different servers to find websites to index content and keywords that are relevant to your Google search.

The process of crawling

The process of crawling collects pages from the web to generate a structure or a file a bit like the index at the end of a book.

If we want our website to be listed in this index file then we must attract these crawlers to our webpages by using the correct keywords and phrases.

How Google starts crawling?

It starts with what is called “seed urls” like ukwebfast.com, cisco.com, mit.org etc

These are called authoritative seed urls. Google will find all internal links under this main url and put them in a queue.

It will then fetch each particular page/link in the queue finding internal links in that particular page and add them back to the main queue.

This is done through the links on the pages and the Sitemap.xml file.

In layman terms the easier your website is to navigate the easier Google can crawl your website and find the relative links and phrases to help push you higher up the queue. The eventual aim is to be at the top of the queue – page one of Google!

What spiders do when they crawl?

When spiders visit a website they read content and meta tags and find internal links and urls. It is important to use unique and original content, which is updated regularly to get their attention.

Conclusion:

In the first month of your SEO campaign with UKWebfast we get Google to crawl your website by adding a few links and key word phrases. The next step is to have your website walking about and we do this by making you look more established in the eyes of Google with regular content updates, link building and white collar SEO tactics.

Then finally your website will begin to run and will get to the top of Google. The plan is to keep it running so no one can knock you off the top spot!

web design cardiff Archives – UKWebFast

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1. RWD- RWD stands for responsive web design. In laymen’s terms your one website will fit and function as you desire on

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Live Chat is used by 1000’s of websites and can be a very important tool for converting prospectus customers and to provide

Do you own or run a restaurant? We have good news for you. Now you can add a “click to call” button

Web Design Gloucester Archives – UKWebFast

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1. RWD- RWD stands for responsive web design. In laymen’s terms your one website will fit and function as you desire on

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1)Brand Name should not be limiting For most companies it is best to adopt a name that provides some information about the

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Web Design Cardiff Archives – UKWebFast

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1. RWD- RWD stands for responsive web design. In laymen’s terms your one website will fit and function as you desire on

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mobile website Archives – UKWebFast

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A Web design company helps you represent your brand to the very large audience of online surfers! Choosing the best web designer

Do you own or run a restaurant? We have good news for you. Now you can add a “click to call” button

The changing world of SEO. How can it benefit you and your business?

A key decision for online businesses today surrounds the various approaches to marketing their product or brand online. For some, paid advertising through services such as Googles pay-per-click (PPC) campaign work well in presenting their service to a specific targeted audience. For others, free marketing methods such as search engine optimisation (SEO) provide a great way to rank their website organically on Google. In truth, most successful marketing campaigns will focus at least some of their efforts on each of these strategies, with the dominant or favored route largely being determined by the type of business in question and their own specific requirements.

SEO provides websites with the opportunity to enhance their exposure by climbing the rankings on a search engine, increasing the likelihood of a customer firstly noticing their site and then hopefully entering it too. Around 70-80% of search engine users totally ignore the paid links, choosing instead to select from the organic links available. So, provided you don’t wish to pay for a position boost, SEO is something you should consider both understanding and possibly implementing into your current marketing strategy.

The dawn of web ‘crawlers’ in the early 90’s allowed search engines to gather vast amounts of information on millions of web pages across the internet, completely changing the way search engines were used. During these early days (Google didn’t exist- can you imagine!) there was a strong focus on ‘beating’ the algorithms used by search engines to rank pages- for example by spamming a page with irrelevant key words- leading to irrelevant search results and the realisation by search engine providers that their businesses relied on relevant results in order to keep customers coming back for more. Relevance was critical.

The arrival of Google in ’98 changed the way the game was played. One of their great triumphs (along with their simplistic, user friendly design) was the decision to take away some of the powers of these manipulative webmasters, implementing the use of off-page factors through the launch of PageRank. This meant that the ranking a website attained was no longer totally in the hands of the people building the websites.

In the years that followed webmasters developed various other ‘naughty’ tactics, each of which being met with a harsh response from Google. By 2004 search engines generally relied on large numbers of now undisclosed factors to rank websites, making it far more difficult to manipulate a pages presence using traditional ‘black-hat’ methods.

Since then, Google have introduced further systems to control how they want websites to improve their rankings. In 2011, the introduction of PANDA penalised sites with low quality content. Previously, copying and pasting large amounts of text from another site would allow a webmaster to pinch all their keywords, allowing them to quickly boost their presence- this was the kind of thing PANDA was set up to target. Other systems, such as PENGUIN set up in 2012, punished websites building low quality links.

These changes have revolutionised the world of SEO. It now involves focusing on a wide range of areas to boost a websites rankings- the complex technical aspects now have to be coupled with creating a website valuable to visitors with useful, unique content as well as a clear strategy and communication method to build trust with customers. All these factors must be considered to reach the dizzy heights of the 1st page of a Google search!

How can SEO help your business?

Being ranked higher on a search engine naturally leads to increased chances of your site being clicked upon- how many of you take the time to search the 2nd, 3rd or 4th pages of a Google search when looking for a product or service?

But remember relevance plays a key role too. Using relevant key words among other methods means not only are you increasing your presence, but hopefully pushing your site to specific, useful audiences who are therefore far more likely to enter your site and benefit from what you are offering.

The way you create, edit and maintain your website is very important. Regularly updating text or images, or writing a weekly blog will keep the crawlers visiting your site more often leading to improved ranking position.

Bear in mind, Google provides you with a rare opportunity for some free advertising and traffic through your site. With an average of nearly 6 billion daily searches in 2013, there are likely to be more than a few customers waiting to stumble across your perfectly optimised website…